Media Advocacy & Digital Campaigns 

Digital storytelling became a powerful tool for awareness and advocacy. Therefore, in YW4A program, thirty-five young women were trained in content creation using Canva and storytelling techniques. A podcast series of 10 episodes was developed by five young women, covering topics like ILO C190, domestic violence, and political participation. Social media campaigns during the 16 Days of Activism reached over 1.5 million people, with 932,281 reach, 5,221 reactions, 387 comments, and 1,010 shares. Collaborations with influencers like Aya Shoaib helped amplify messages, while young women led the design, review, and promotion of content—ensuring authenticity and impact.